Skip to content


Making Remote Meetings Work

So you’ve read all the advice about working with remote teams, and it boils down to this: Communicate, communicate, communicate.  How do you  make communication work on the phone?  How do you get what you need, when you need it, effectively?

I’ve spent the last two and a half years owning and participating in remote teams - England, France, Uruguay.  All are a several time zones ahead of San Francisco.  Many of the participants have had limited or no English.   Our goals have included get-to-know-you, software design, development, and quality work, debugging, security and performance changes, customer cases, customer support calls, and more. Here’s what I’ve learned:

Relationships matter

  • Meet in person - even if only once.  It is several orders of magnitude harder to work someone you’ve never met, then with someone whose hand you’ve shaken. There’s simply no substitute for knowing if that hesitation on the phone is a language thing, a personality thing, or an I-didn’t-actually-do-it thing.
  • Respect their time.  Don’t ask them to attend 8pm or 6am meetings, leave their weekends intact.  Save the word ‘emergency’ for times it’s needed - then if you have to fire drill, they’ll know it’s important.

Own your phone lag

People wait for a natural break in a conversation to ask a question, or to say something.  Without visual cues, they wait longer. Combine this with VOIP or phone lag, and you’ve a recipe for disaster: a longish pause, followed by everyone talking, followed by another pause …  To fix it:

    • Use short, clear sentences with definite endings. Complete thought, full stop.  Complete thought, full stop.
    • If caught in the start/stop pattern, say “Go ahead, James,” and then wait as long as it takes for your pause, the sound’s travel time, their pause, the response, and the return trip.  Pick a person, ask for a response, wait.  Don’t repeat the request until it’s very clear you’re not getting one.
    • If people are having a hard time with the lag, take charge: ask for clarification on someone’s last point, ask if they understood, etc.  Pick a person, ask for a response - same as above.  This makes it clear whose turn it is, and resets the conversation.
    • If you have new members on the phone - a consulting expert, etc - be sure to cue them in, first thing.  “We have a bit of lag on the phone, Kristen.”

They can’t read your mind (Watch your assumptions)

A boot in American English is a specialized shoe.  In Britain, it’s the trunk of your car. “I checked, and it works” also means different things to different people, depending on the company, the culture, and how important they think checking really is. Ditto with everything.

  • Give context:  Don’t just say “this has to work.” Say “we don’t have time to do this twice.  If we find a problem after install, we lose the last three months of work.” Say it once when everyone’s on the call, be sure everyone understands, and move on. This helps people think about their actions and responses.
  • Ask for more detail:  Don’t just say “Did you check it?” Say that, and  then say “how?” and “how many times?” and “what edge cases did you try?”
  • Get off your high horse: You’re on the phone, so they have to let you look over their shoulders. So don’t ask questions to catch them in a mistake, and don’t make them lose face in front of their peers. Ask for detail, and then LISTEN. WAIT. CLARIFY.


Get groups of people on the phone (in each location)

I know this runs counter to conventional wisdom; most experts advise having everyone on the phone if even one person is remote.  I disagree. I strongly disagree!

  • Dialed-in members have a harder time hearing each other, and there are no visual cues for spaces in the conversation. They talk over each other more often.
  • More callers means more technical problems - everything from signin/signout notifications to multiplied background noise (five people’s office background noise vs. one or two).
  • It’s easier to zone out - or attempt multitasking - when you’re on a call, so overall participation drops

Ultimately, the more people you have on the phone, the more difficult communication and consensus become. To that end:

  • Have as few meeting places as possible - get groups of people on the phone, in a conference room. (A group here, a group in France…)
  • Make sure everyone sits as close to the telephone as possible, and have people speak loudly and clearly  - and more slowly, if you have foreign language speakers on the phone.  Don’t allow side conversations, while you’re at it.
  • Encourage people to ask for a repeat if they can’t hear, or didn’t understand.  I also like to repeat information (especially technical information..) when I’m leading the meeting: “Let me be sure I’m getting this.  You’re saying …” This isn’t just for my benefit; it keeps everyone on the same page, and wakes people up.  Participate!
  • Check up on people to ensure they’re getting it “Francois, is that clear for you?” This is especially important for foreign language speakers.
  • Finally: EVERYONE SHOULD DIAL IN AT LEAST ONCE - so they know what it feels like.  Banish people to a separate conference room one at a time, if you have to.

Keep meetings short and to the point.

In my experience, (almost) no phone meeting over 30 minutes in length yields more than a better-conducted 30-minute meeting. There are a few exceptions, of course - information-driven meetings and design meetings spring to mind.  But your average, run-of-the-mill, checking-up-on-you meeting?  1/2  hour should do it.    Be useful. Don’t bore your participants.  Stop talking and start getting things done. Give speeches on your own time.

  • Have an agenda, and stick to it. You may have to do a lot of legwork beforehand to have an effective agenda.  So be it.
  • Ask people to take side discussions offline.
  • Set a meeting for yourself at the other end, if you have to

Have a call every day

This is a corollary to the above.  Have short-and-sweet phone meetings, and have them at least once a day.  It’s important to have a presence in your remote teams’ workday - even if it’s just a five-minute call  to be sure they’re on track.

  • In general, I don’t recommend requiring people to attend a meeting if they don’t have to be there - with the exception of your daily checkup call.  Get everyone on  the phone once a day.

Make yourself available

The farther away your team, the harder this is - but:

  • Answer their email first
  • Give them an easy, casual way to reach you - Instant messenger, your cell number, Skype, whatever works for you. Fast, simple communication gets a lot more done than formal meetings.
  • At the end of every single call, ask if they need anything - and if they do, get it done ASAP.  Even if you have to go down to the HR department and fax the form yourself.

Visuals can be useful.  Or not.

This is last because it’s least important.  I haven’t done many visual conferences, but I’ve found the setup more trouble than it’s worth. Once I’ve used some really good videoconference tools, I’ll come back and update.  In the meantime:

  • GoToMeeting (or something similar) is great for demoing features, going through lists, showing ongoing project work (we use a computerized ‘wall’ for agile scrum meetings), and giving powerpoint presentations.
  • It is *not* great for large spreadsheets, many-paged/tabbed demos, or you talking while showing everyone your awesome background image.
  • In general, people are easily distracted by visuals. Use yours with purpose, or don’t use them at all.

A lot of these points are applicable to meetings in general, but they’re especially important for teleconferencing. When done well, working with remote teams is a pleasure, something I’ve come to enjoy. Now: Is it 5pm in Paris yet…?


Also worth reading:

Ten Tools for Remote Teams and Making the Most of Virtual Meetings (BNET)

Posted in Career, Meetings, Software, Technology, Teleconferencing, corporate. Tagged with , , , , , , , , , , , , , , , .

Facebook’s Monetization Scheme Should Be: PayPal, Penny-Sized

Last month, Facebook - for the first time - got more US hits than Google.

.. but only for a moment

And despite its world-renouned status, wild international growth, and one-up on Google - Facebook still isn’t turning a profit. We used to see Facebook as a refuge from the wild, untamed, marketer-riddled WorldWideWeb.  We trusted Facebook to host our most personal information.  And now -  a technofable gone horribly wrong - Facebook is using our information against us.  The FBI is searching your photos for terrorists, your boss is searching your unintented-for-a-wider-audience drunk college photos, and your friendly neighborhood marketer can tell from your profile you’re just the right person to see adds for “intelligent funny tshirts” (someone, shoot me, please …).

If this continues, Facebook will drive its fans to niche sites. In the long run, marketers will follow these most active users, and Facebook will be back where it started - without the page hits. On the other hand, if they don’t start profiting, the VC money will go away, and they’re also back where they started - as a college website, bereft of features and hosting space.

><

So: Besides Marketing, how can you make money on the internet?

  • Sell something (Amazon, Netflix, porn sites)- or let others sell (craigslist)
  • Services (hosting/domain names, match.com, craigslist)
  • Leave Me Alone money (the antimarketing; you pay Pandora to not show you ads
  • Insider features (anyone can use the free version, but you have to pay to use better/faster/larger features…)
  • Pay To Use It (Salesforce.com, most enterprise solutions)

… there are more. but these are the basics.

The point? 

Selling ads is the least creative (and most user-alienating) way to make money from your website.

Facebook needs another monetization paradigm

><

Maybe Facebook’s strengths are a clue where to go next.

Facebook does the following superbly well:

  • Identity: Letting users be their Real Selves on the internet.
  • Connection
  • Causes: Grassroots interest/movement on
  • Simplicity: Making the internet approachable - they’re the entirety of the new, social world for milions of otherwise non-internet or web 1.0-type users.
  • Security: This is last - because it used to be a safe place to hang out. Now ….?

Any monetization on Facebook’s side has to flow from its strengths, without being so annoying we quit using it.

><

Things Facebook cannot do:

- Become a pay-for-service.  This will coincide with a sudden, huge rise in Orkut and MySpace’s popularity.

- Sell stuff.  Wrong business model, and they couldn’t compete with Amazon or anyone else on delivery.

That said:

  • They can certainly sell better features without subtracting from their current set.
    • How about a somewhat-more customizable UI (green Facebook pages/headers? Allow smilies, longer profile limits, yadda). This should be simple to implement, and they could give away previews/etc to get the ball rolling.
    • Business features: Have a few business-specific features (Fan-type views, better mass-messaging for fans of your page, etc) and charge for them.
  • They can go for the leave-me-alone money - Sell an ad-free Facebook for $1/month.  (please. please, i’m begging you). To be honest, I’m surprised they haven’t done it already.

OR: Facebook can try something entirely new.

><

What about: PayPal, penny-sized???

The Red Cross keeps asking me to donate - and, let’s face it, i’d do it if i didn’t have to navigate a website and enter my credit card information (yet again) - and i don’t really want to give $100 right now. I want to give 5. Or 10. Or $1.  And come back later, if i feel like it, and do it again.

And the New York Times? Remember their disastrous pay-to-view scheme, the one where you could view three articles and then got locked out until you logged in as a paying user?  … what if, instead, you could pay a penny - or half a penny - to read an article?

What if you could pay very small amounts - say, up to a dollar - in a two-click process on any (participating) website, debiting directly via Facebook?  Just click “pay,” enter the value (1c, 2c), and fill out a capcha for verification. I could…

  • Donate to Haiti and other causes in 10c increments.
  • Get quick-look access to images on websites (porn rather springs to mind, but there are lots of other examples…
  • Get read-access to papers

Facebook could profit on a 1% charge on all transactions, or on a very low yearly fee; it’s infinitely more money than zero, after all, and it’d almost certainly deliver more money than ads once it got rolling.

We have VISA, we have MasterCard, we have automated checking and etrade and Paypal and so on.  But none of these things are small enough - or ubiquitous enough - to work for these use cases. On the other hand, Facebook’s creating a Like feature; soon, you’ll be able to Like! anything anywhere on the Internet. They’ll already be popping up everywhere.  They could easily harness this framework.

><

To be honest,

I don’t expect this or any other daring, innovative step from Facebook.  We’re talking about a company that’s never done one innovative thing in its entire existence.  Frankly, Facebook itself was a copycat idea:  “let’s do this facebook thing online instead!”   Zuckerburg’s consistently made safe choices and market-driven choices that seem like they’ve been made by someone held captive by his own success.
(Ever wonder if Zuckerburg would be happier as a star developer in some hightech company somewhere? I certainly think so …)

… and so I rest my case.  Facebook’s got all the ability - and fans, and page hits - in the world; if they can’t capitalize and think outside the box, it’ll be disappointing, yet -sadly- expected.

Posted in Creativity, Prediction, Profit, Social Media, Social Networking, Software, Technology. Tagged with , , , , , , .

The Balancing Act

I just linked to this blog on my email signature at work - and people keep coming up to me going Where do you find time to get everything done??  … which is funny, ’cause last I checked we all get the same 24 hours/day.

I think.

Which means it’s really about efficiency.*  How do we become efficient (so we can do more of the things we want to)?

><

You Already Know:

  • Stay off your email / No useless meetings / Use Prioritized lists
  • Go to they gym / Sleep/ Eat/ Have friends
  • Have lovers (there’s an almost-surprising number of NYT articles on the subject, look it up)

And of course, you’ve got to care to begin with.

><

But assuming you’re semi-balanced in your daily  existence… Here’s how I’m Getting Things Done on my side of the fence:

Serialize

Cut everything you do into smaller pieces - and always have a way to get at those pieces.  Never just sit there reading Wikipedia (ok, almost never).

Pursue things you enjoy,  break each task into small pieces, and just keep pulling pieces off the stack and getting them done.

.

Streamline

Get serious about efficiency.

When I’m hung up (or procrastinating) on code, I work on a blog post. When I’m reading the web, I’m reading the tech industry. I post interesting articles to my Twitter. Then I can get at them later (to write blog posts), and I accrue a Twitter following…

… and so on. Try to have everything you do serve a couple purposes (if possible).  Try to always work on the next piece of something.

Make it a habit.
.

Sort: Don’t do What you Don’t have to

The biggest trap of the modern world is the Important Paper trap.  A lot of people spend life agonizing over their TPS reports. They’re mired in the details.

If you’re focused on the bigger picture, the details generally take care of themselves.
(disclaimer: this does not apply to taxes, foreplay, or code reviews)

For example: If i spend all my time worrying about my total bugs open - I get lots of small, unrelated tasks finished.  If I focus on the bigger picture, I know how I want things to work. I find the bugs - and know when they’re fixed - without spending so much time clicking around.

In the long run, people don’t care whether or not you filled out the Requisition form; they care about the work you got done, and whether or not you were fun to talk to while you did it.

.

Start:

If it will take ten minutes or less, do it now. Don’t wait ’till later.

If it needs doing, get moving. I try not to procrastinate on starting anything; I get the first piece done, and the rest flows naturally from there.

You will also win a reputation for brilliant (read: irritating) decisiveness. Can’t hurt.

.

Centralize/Automate: Make info come to you.

… In general, I try to get technology working for me, so I don’t have to think about it.

So: It’s  highly uncool to say, but I really do like Outlook; it tells me where I have to be next.  And it’s (almost) always right.

I use Google Reader to collect news from all over the web

And so on.

.

And finally: don’t take things so seriously

The whole point of efficiency isn’t to spend the same amount of time at work getting more done.  It’s to get things done better, and have time to finish that novel.  Or go for a ride with the top down.  Or get laid. Or whatever it is you’re denying yourself.

The work doesn’t matter. Results do.  And if you’re not seeing the forest for the trees, seriously: You’re working too hard. Put down the mouse. Play a chess game. Take a walk.  Come up with your next big idea.

Or work on your taxes.

Yeah.


* … and probably insanity. But sanity’s overrated, anyway …

Posted in Career, Motivation. Tagged with , , , , .

The Book of Jobs (When is an AppStore Not a Store?)

If you haven’t heard, Apple’s diving headfirst into the hypocrisy pool these days: Apple, There’s Pornography On My iPhone. The App Is Called Safari. You Made It.
In short: Apple recently dumped a whole bunch of ’sexual’ applications out of the AppStore - despite their parental-ratings system, despite the fact they’re featuring Sports Illustrated’s Swimsuit 2010 app.  And the Playboy app. And despite the fact the Internet at large - sex included - is available through this little app called Safari…

><

On to the good stuff.  Check out this quote:

Of course this sad shiny-headed onanist [Michael Wolff] can’t just admit that he’s pissed about the fact that we’ve ruined his beat-off hobby, so instead he launches into a screed about how Apple is so controlling. Because what? Because we run a store and decide what stuff we’re going to sell in our store? Well, guilty as charged, Sir Flogs-A-Lot. I run a store, and I choose what to put on the shelves. This is an outrage? Stores sell what they want to sell. Do you walk into Macy’s and start screaming because they don’t sell Astro-Glide and Fleshlights next to the men’s shoes? ….

– FakeSteveJobs (emphasis mine)

Context Matters.

I’m a huge, huge fan of FSJ, though i wish he bit as loud as he barks (Read: Calling off Operation Chokehold).  Sometimes I read for the comedic value (hookah, anyone?) and sometimes - like here -  he sees something profound. I’ll say it again:

Context.

Apple is all about proprietary: proprietary software built for in-house hardware, pristine interfaces that often defy (ignore?) the laws of customer success.  (Copy/Paste? Nobody really needs that…)

Furthermore, Jobs’ products have earned him a rabid fanbase; people who really, truly like and care about the product, and who - for the most part - have genuine loyalty to his company.  Seriously: who waits three days in the snow to buy a $400 telephone?

However, with this skin fiasco, Jobs has made two serious contextual/conceptual mistakes, which will come back to haunt him. Here’s what he’s missed:

1.  The market has changed.  Users today (especially GenY) aren’t passive fanatics. If they support a cause, they create a Facebook page and get their friends to join.  If they (we) buy a new gadget, we talk about it online. And if we’re software engineers, if we love a product we want to make it better.

You know that already, just like you know this:  If we try to contribute, and feel that - as a group - we’re not getting listened to, we’ll spam our known universe with our frustration.  And listen to other people’s spam. And make decisions based on said spam.*

This is not a stretch - in any way -  for a group of people who spent highschool updating their every move on IRC, IM, Chat rooms, and ubiquitous two-toned blogs.

><

This brings me to point number two: Like it or not,

2.  Jobs is running a platform, not a store. This goes back to FakeSteve’s original post - the bolded part.  Does Jobs see the AppStore as a kind of glorified BestBuy? I didn’t see any porn - even the artistic variety - at BestBuy last time I was there.**  This would explain the Swimsuit-issue-vs-porn-app thing.  AppStore Deciderator asks: Would they sell this at walMart? If the answer’s yes, go for it. If not, just say no.

Reality Check: Jobs is running a platform. He’s advertised it as a platform. He’s turned many of his most fanatic users into a fanatic developer base. He’s made a lot of money for a lot of people. ***  … it’s pretty hard (i’ll go with almost impossible) to go back to Just A Store after this.

Jobs has a problem.  He’s got a bunch of users who expect to be listened to, who conceptualize the AppStore as a platform.  In the user’s (read: buyer’s) context, Apple’s created an environment meant to be navigated - created, controlled, and experienced - by Us.

In Job’s context, we’re his from the time we type “iphone AppStore” into our Safari search engine.

Even if we’re suppliers.

It’s a context conflict!  … hence all the bad publicity.

><

Where does this leave us?

  • For now, it tells us Jobs - despite his incredible talents - doesn’t get it at a gut level. I just don’t get it when people at work don’t want to collaborate. (Seeing Red is a better way to put it, actually).  Maybe there’s something about the contribute/collaborate world that just doesn’t make sense for Jobs.
  • It tells us Apple has to make a choice: Collaboration, or In-House? It can’t sit on the fence forever without looking badly indecisive.  Google’s less organized, Microsoft is less disciplined - but they’ll catch up to Apple in the end.  Suing for patent infringement only delays the inevitable.
  • Finally, it demonstrates how much context matters; not just how you see it, but how everyone else does, too. In a hyperconnected world, consumer empathy is more important than ever.


* On a related note: This is why progressivism has a long future in US politics; the upcoming generation is very comfortable with sharing, groupthink, and a kind of diffuse empathy.  We’re more tuned in to  the group mind than any generation before us. We’ll make decisions in a different paradigm - now, in buying. In the future: in politics. And the trend points upward.

.

** … not that I was looking for porn in BestBuy. Or anything.

.

*** Google “Make a million dollars iphone app” for more on this - although imho the market’s about tapped out. New money’s in ipad applications appealing to the Baby Boomer set.  But I digress.

Posted in Choice, Culture, Customer, Philosophy, Prediction, Social Media, Software, Technology. Tagged with , , , , , , , , , , , , , .

Stimulating the Economy: Use Those Bonuses!

Hello to Merrill Lynch, Citigroup, and everyone else who’s talking big about saving the economy while handing out multimillion-dollar bonuses.  Here’s a way for you to give those bonuses and stimulate the economy at the same time (and you can stimulate your CEOs’ sex lives, too!)

Hand out those bonuses right before big holidays* - Valentine’s day, Presidents’ Day, Thanksgiving, Christmas, Hanukkah, you name it.  Publicize all the economy-stimulation CEO’s and CIO’s and their better halves will be doing by shopping at Prada and buying thousand-dollar bottles of wine.  Give those bonuses out on a day that won’t let CEO’s save - make them spend it all on presents, outings, shiny new shoes, and jetskiis.**  

Everyone wins!

On a side note, if you’re still listening ….  I’m perfectly willing to do some of that spending, just to make it easier on everyone …  ***


* The next federal holiday is May 31st, Memorial Day - and who doesn’t love shopping on Memorial Day???

** This is called Trickle-down economics, I believe …

*** happy belated Valentine’s, everyone… Hope you had a good one (too).  :D

Posted in Finance. Tagged with , , , .

Closing the Long Loop on Social Networking

Your Goal: Be the first expert they think of

(…when looking for your product)

And be good at what you do, of course, and ultimately your goal is to buy your kids nice, shiny shoes - but when we’re talking about product in a socially networked, globalized, hyper-efficient, fast-food kind of world, all that really matters is they think you’re an expert.

That’s it.

Become a known expert, and everything else is just progress*.

Closing the long loop means appearing an Expert, not a Sell - so when your cousin Bob is looking for a carpet, you say “check these guys out online; they have hilarious YouTube videos” - and Bob buys a carpet from me, without ever seeing any of my ads.

><

Faith in the Unknown

This is, I think, what’s so hard to grasp about the profit in Free Stuff.  It’s chancy; it’s not like buying Google AdWords, where you have a pretty good idea what your clickthrough rate is, who’s clicking, and what searches are helping your competitors instead of you. Social networking is about the long, uncontrollable loop of person-to-person contact.  It’s not 1:1, it’s Many:Many.**  It’s a reputation, not a commercial. 

  • The Long loop says the people who buy your stuff may never see your ads.
  • The Long Loop is an act of faith; cast your dollars into the ‘net, and hope they come back as fishes.
  • The Long Loop is really, really easy to get wrong.

><

Getting it Right

To get the Long Loop right, you need to be interesting, genuine, useful, and consistent.
This is my take on the Whys.  If you want the How To version, just Google “social networking for beginners” for hundreds of thousands of links.

Interesting

You don’t need to be interesting because of your product, by the way. Geiko and Jack-in-the-Bock are great examples here: The Gecko’s cute, and he has this great accent, and people keep following him around … Oh, yeah, and he sells insurance.  Which, by the way, is an excruciatingly boring thing to sell.  But the ads are interesting! The Gecko’s awesome - and ditto the caveman.  Ditto Jack in the Box getting hurt and people visiting him in the hospital…

.

Genuine

This is the hardest one, I think. It’s the difference between Ashton Kucher going geeky over wearable cameras on YouTube, and Ashton Kucher reading a perfectly worded speech about wearable cameras on a perfectly edited Vimeo-YouTube blend.  One gets millions of hits, the other’s a dud.  One will - at some point - sell millions of wearable cameras.  The other might have the opposite effect.

It means being contactable (if that’s part of being genuine).  It means listening. It means responding.

We’re all allergic to ads.

.

Useful

There’s a trick here: Your product doesn’t have to be useful to the people you’re talking to. In fact, in the Long Loop world, it’s often better if it’s not. In the long loop world, you want to look like you’d be useful to someone.  I may not want to buy a carpet, but if a guy who happens to sell ‘em writes really insightful posts on marketing …

You can also be generally useful; Seth Godin writes posts about the Social Age.  Others find this useful - and they buy his books, get him to consult for them, etc.

.

Consistent

This is the hardest for me personally (I think :) - if you’re going to stay in the public eye, you have to keep making appearances. For example: If I don’t post on Twitter for a few days in a row, I start bleeding followers.  Sometimes quantity really is more important than quality.

><

The Bottom Line

Technology can help with some of the above points - consistency is often just a matter of scheduled Tweets, getting Real People on the phone helps a lot with Genuine, everyone loves ‘trying on’ clothing in virtual stores, and so on.  But tech can’t help with some of the other points.  (Either you’re useful, or you’re not).

To my mind, Social Networking Tech should be as invisible as possible, make people seem closer and not further away. Some will lose - those who don’t Get It, those who don’t care, and those who were hiding inconvenient truths behind traditional media.

Good social tech will help you sell more widgets, get your baby shinier shoes, and some, small part of me likes to think it makes the world a better place.

.

.

…. now go to Sightglass, someone, and tell me about the coffee! :)


* and you’ll recognize that quote if you watched Lost last night :)

** … and the goal is to get positive resonance - to multiply your impact.

Posted in Globalization, Incentives, Networking, Social Networking. Tagged with , , , , , , , .

Avoiding the Incident Pit: Avatar, Google, and the Wonderful World of Stereotypes

I’m sitting here trying to figure out why Avatar bothers me so much - aside from those things that always bother a scifi nerd (You’re James Cameron, you put $500 Million into making a movie, and you name your mystery metal unobtanium?… and ask your actors to say it with a straight face? Really?) ….

.. But aside from that. Visually stunning, and oh how I wish I could fly. But the stereotypes. …

  • The noble savages understand nature, (Gaia, goddess), and this makes them better. And they can fly, and they’re magically clean and disease-free, with perfect teeth. And they’re always happy. (And did I mention, they can fly?).
  • The gunslinging jarheads (1): muscle and guns and grinding metal, blinders-on, looking to shoot something. Anything. Explosions! Guns! Big weights! Bad lines! More guns!
  • Academics have no political sense (2); They know what’s going on, but can’t put theory and practice together, or explain it effectively to those who can; sure, the world’s a network, but actually accessing it? Not so much.
  • The lovestruck couple: She knows the natural world, shows him the natural order of things - and he, once he sees the light, fixes everything he’s broken, and comes back flying the biggest creature the sky has to offer - to save her, and the planet, and everyone else. Hiawatha meets the White Knight, on CG steroids.
  • … and the business model; Money’s all that matters. “The only thing shareholders like less than bad press is a bad quarterly statement … I didn’t make the rules…” … shift the blame, pull the trigger, get paid, go home. No morals, no conscience. End of story. (And they even worked golf in. I was impressed).

So Avatar’s a bit like a porn star; enjoy, but from a distance. (3)

… did I mention, the animation’s incredible? Nice soundtrack, too.

><

That business stereotype, in particular, struck close to home. I don’t like stereotypes; I don’t want to be one.

Most entrepreneurs I’ve met, especially the Facebook/Google/Twitter -generation, are nice, idea-driven people who like calling the shots and Making Stuff Go. It stands to reason: entrepreneurship largely depends on people liking you enough to buy (into) your ideas; it’s not the right staging ground for someone bent on evil deeds. And yet, the stereotype happens all the time as companies mature. Look at Microsoft.

Hell, look at Google (4): Google’s (informal) model is Don’t be evil . And last week, Google announced it will either renegotiate its censorship policy with China, or leave. … Which brings to mind lots of questions - the first being Since when does Google have a censorship policy? Also, Why are people so skeptical about Google’s goodness of heart? Take a look: Nat Torkington says:

… I don’t think Google really cares that much about free speech. Well, individuals might care at a personal level very deeply but I just don’t see any large company (”EVEN GOOGLE!”) cutting off a big revenue source just for the free speech rights of democracy activists. Call me jaded, but I’m looking for the squeeze behind the scenes that this move actually represents.

There are a very, very few who resist the twin sirens of fame and fortune (Craigslist’s Jim Buckmaster is a great example). For the rest of us, power and money are like sex and guns and drugs and videogames and religion; We the People get addicted. And we make bad, addiction-based decisions. And then we’re looking in the mirror at the worst possible stereotype.

Stereotypes, in other words, represent hundreds of thousands of people shoving blame around. People making tough choices don’t get stereotyped; it’s people going with the flow. The excuses go like this:

The military’s forced to act by outside events. Scientists can’t change anything - they’re observers. The business guy answers to the shareholders, who answer to marketing, which answers to customers, who are shareholders… the cycle goes ’round and ’round. Even lovers are just posturing, serving the ends of a biology - a destiny - they can’t control…….

><

We can’t just avoid potential life addictions. Can’t all be Ghandi or MLK (happy MLK day, by the way), and we can’t all have tenure. And I really don’t want to be making ethical or life decisions someday because my shareholders won’t like a 1% dip in returns this quarter.

… After all, most cowboys aren’t in it for the ten gallon hats, and most C-levelers aren’t evil by nature. And we can’t have the moment of truth come so close to a big decision; it’s too late to change your mind when you have your hand on the trigger (despite what the movies say).

So … how do we keep from getting to a place where our choices look like these:

  • Censor searches OR Remove our search (losing time, profit, and a customer base)
  • Kill the Natives OR Get Fired? (or, Kill the Natives or Be Killed) …
  • Get Divorced, or Be Miserable. (there are lots of variations on this one: Get Paid or Be Miserable. Act Submissive, or Be Miserable. … and don’t get me started on heels)…

…?

><

Have you heard of the Incident Pit?

… a series of events, which by themselves would not normally be dangerous, but each causes a problem which is made worse by the next event, until you end up with a major incident. (it’s a divers’ term)

We see the incidence pit all the time in the real world. Google’s big moment came when they were first asked to allow censorship of their search. That’s the breaking point - not a political pullout years down the road. Or starcrossed lovers: The time to let go is when your brother says “s/he’s not for you” - not six months or years down the road, with lawyers involved. Or when you’re in business, and someone asks you do do just one personal favor before getting that promotion… (Or on a business trip, when she says ‘we’ll just have one more drink, I promise…’)

To quote the movie Closer:

Alice: … as if you had no choice? There’s a moment, there’s always a moment … and I don’t know when your moment was, but I bet you there was one…

So we avoid the incident pit. And we do this by giving ethical dilemmas the attention they deserve. Even the ‘minor’ ones. We treat our choices as moments of conscience, whether large or small. We take responsibility for our own choices, and for their consequences.

After all: we create the world we experience. Might as well avoid being stereotypes.

.

.

… and maybe that’s why Avatar bothered me so much; because of a fictional world ruled by the imagination … i really expected more.


(1) Sometimes I can’t help it. I blame the Iraq/Terror speech, in particular, for airport security going through my underwear every time I fly.

.

(2)Which is funny, because academic politics are some of the stickiest I’ve ever had the misfortune to encounter. In my experience, they’re worse than business ones; Business isn’t a zero-sum game. Everyone gets paid, and there’s some incentive to help others - if the company goes down, everyone’s burned. In academia, there are only so many tenure chairs to go around. Ever tried playing musical chairs with a bunch of rabid intelligence agents? Anyway.

.

(3) … how’d you like that stereotype? ;)

.

(4) See “Google’s Microsoft Moment,” by Anil Dash, for more on this

Posted in Creativity, Culture, Philosophy, Software, Stereotypes. Tagged with , , , , , , , , , , .

New Years’ resolutions

  • Blog more.
  • Buy a pair of these lovely boots:
  • Contact Lit and IR professors & see what they’re publishing, what’s interesting.
  • Write about Latin America in my newer, numerous blog posts.
  • Organize Google Reader so I see more of what’s useful, and less of what’s distracting.
  • Stop signing up for spam using my personal email account. Even spam coming from JCrew. With pictures of said lovely boots.
  • Take a business development course, focusing on developing world, small businesses, etc.
  • Get better at research.
  • Write about business development, in Latin America, in my new, numerious blog posts.

AND:

  • Have an AWESOME 2010. — You too, my dear reader.  And check back for more - and even cooler- posts in 2010!)

Posted in Career, Developing World. Tagged with , , , .

Lean Process (or, How Many Expense Reports do *you* fill out?)

I’m talking with a friend of mine, an R&D manager, and over the course of a conversation (and a few beers) he turns to me and goes “I know you’re a fan of process … tell me what you think of this idea.”

Great conversation. He’s kicking some interesting ideas around. And he’s damn smart.

But he got me thinking about process, how it’s invaluable when used correctly, and how it’s misused more often than not.

><

I start with definitions (I’ve got this English Masters’ thing. Bear with me here ..)

Imnsho, process should parse tasks into small, similar units, so you can streamline (assembly-line) complex tasks.  ie, I write field-level reports, and any CIA analyst can use them to see/change the bigger picture.

  • Process at its best facilitates group ownership of many concurrent, complex projects. It makes it easy to work together, keep track, etc
  • Process at its worst makes people feel like interchangeable automatons. It distracts from accomplishment, even makes it impossible.

Let’s face it; process is almost never at its best. After your startup no-process insanity, there’s a magic moment - probably early on - where your organization’s size and its process levels are at roughly the same level, where process encourages growth, supports it.

Then comes a point where it’s just keeping you stable.

And then the process starts to pull you down. Either it’s sized for a smaller, more agile group, and things fall through the cracks, or it’s sized so large the whole organization slows to a snail’s pace.

><

So: How do we size process correctly?

Netflix’ Reed Hastings says process is [almost] always bad.

Netflix is trying to get rid of processes, actively shred them. Their theory: process forces people to think inside the box and implies the company doesn’t trust its employees.

… but Netflix doesn’t have millions of lines of code, hundreds (or thousands) of engineers, or an unceilinged growth expectation.  Netflix expects to stay (relatively) small. Divesting their processes (deprocessing? :) is a move in that direction.

But it’s interesting.

Netflix’s successful unprocessing implies process isn’t the foundation for success. People are. And people only get things done, well, when they’re doing what you’ve paid them to do. The more process you have, the less work they’re doing overall.

><

Growth, agility (speed), stability; pick two

It’s really, really hard to grow quickly and maintain the same process, and stay fast on your feet;

  • You can grow quickly and be agile - but then you’re big and fast and unstable.
  • You can be agile and responsive and keep your stability - but then you’re not going to grow past a certain point.
  • Or you can grow and grow and grow, but you’ll slowly ossify; you lose speed.

The question is NOT how much or how little process do we have - it’s this:

><

How much time do your processes take?

Process is the means to the end; smooth process isn’t an end in and of itself.

If developing a feature takes two weeks, and writing supporting tests takes another, every two projects i complete I have a third I could’ve completed, but I didn’t, because of my process.

If I have to spend an hour filling out financial and confidentiality forms every time i take a client to lunch, that’s 5 hours/week I’m not working on product development.

I’m not saying any (or all) processes are useless, just that every process takes time.  It adds up.

><

Processes should take the same amount of time, per person, as that they did in your processes’ heyday.

If your individual contributors (IC’s) spent an hour on process when the process supported growth - they should still only spend an hour on process 20 years down the line. They’ll have the same throughput. They’lll feel the process isn’t too heavy. They’ll be more likely to innovate, to stick around, to enjoy what they’re doing.

Your top talent - whether that’s sales, engineering, finance, or marketing - didn’t sign up to fill out expense reports and go through six managers to get anything done. Your top talent wants to get really, really good at something they have a passion for. They want to make things happen. They want to be rewarded for doing so. They don’t want to be tangled in red tape. (or they’d've gotten a job in DC).

Therefore:

to keep moving, you need lean processes, processes that are agile, intelligent, and don’t require much user input.

><

To grow, you’ll have to invest serious resources in internal technology

As a company gets larger, some extra time is unavoidable; a really big company needs more cross-team conversations than a small one, just as a factor of the extra people, the extra dependencies, the multiple marketing demos, etc etc.  But you can cut way down on this:

Internal technology is key; streamline processes and tools. Make it easier to find and use relevant information. Quickly surface people who can help you do what needs to be done.

Invest in your processes. Keep them lean. Keep an eye on the time people are spending on the processes. Invest in the technology to keep things fast. Listen.

I have great hopes for the future, based on the software industry as it is today; on-demand everything, global communication, widgets and gadgets and plug-in functionality. Software today is infinitely flexible and malleable and - often - changeable through the UI, no coding required. It can readily serve as a backup for any company willing to take the leap.

So: How many expense reports did *you* fill out this week?

Posted in Control, Culture, Patterns, Software, Startup, Technology. Tagged with , , , , , , , , , , .

Corporate ‘Net Benefits: Out of the Fairy Tale and Into the Woods

The web runs on social interaction; our need to belong, our search for connection, interest in voyeurism. I want to be In The Know.  Get me laid. Etc.  Most of us are on Facebook, MySpace, or Twitter for the same reason you’d find us in the park (or the woods) a century earlier.

With the majority come the hangers-on, the FarmVilles and Dan Schawbels of the world, people selling lollipops while you’re standing in line for a club,  telling you what line to stand in, and hey, check out the idiots over there!

For you and me, and for these hangers-on, the conversation has to exist for us to get anything out of it ($$, warm fuzzy feelings, etc).  Interactions that don’t explicitly benefit me still implicitly benefit me. The good of the whole is good for you.

Whether you’re Lauren Ingram, Tim Ferriss, Penelope Trunk, or a Tweeting Buddhist Monk, your motivations are fundamentally different from the motivations of larger, more conventional companies.

><

Most companies don’t need the social web to survive. They’re using it.

Sure, social networking is hugely beneficial. Trawling Facebook produces an immensely valuable datastore on my potential (and current) user base.  I can see what people are actually saying about  my company. I can even respond!!  The social web lets me control my brand, market presence, and customer interactions with an incredible amount of precision. It’s an instrument for fine-tuning my sales.

But:  If the social web disappeared tomorrow, Dell, Cisco, Ford, and your local pastry shop would buy more billboards. For big, preexisting, nondependent companies, the social web is just another marketing tool.

><

I know; I have this habit of stating the obvious, but I’m going somewhere with this (stay with me).

Check out Roger’s Adoption Curve:

% corporate social media adoption is on the Y axis.
not “I have a website,” but “I’m having a conversation with my customers”

Time on the X.

We’re well past the early adopters phase, and into the early/middle majority phase.  How do I know? The tools are standardized, pluginable, and expected on any website. It’s been a while since I’ve run across any company of note that doesn’t have at least a token blog or twitter account. And most of all, because a cursory search of any industry + “twitter” brings up websites like these.

So we’re looking at early-to-mid majority companies using the social web.  We’re reaching the top of the curve. We’re looking at a whole new way of relating to the world. And everyone’s trying to figure out the best way to be corporate on the web.

><

Here’s the thing: I see a lot of companies trying to relate to users on the web in the same way they see people relating to each other on the web. But people want very different things from companies than they do from other users. Early on, it was cool just to have that conversation with JetBlue - to write an email and get a response, to twitter and hear back, etc.

As we reach the top of that adoption curve, users are getting more savvy (In marketerspeak, i think the word is “immune”).  Sure, I want my friends and peers to retweet me on Twitter - but I want a company to get back to me as quickly as possible with the answer i was looking for. I’ll follow/talk about a company that helps me out; not just one that’s cool enough to be on the web (”Isn’t everyone doing that now?”)

.

Says Wiki: With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.

.

We’re at the top of that blue curve.  The yellow line? That’s business social interactions with their fan/customer base. Heading into the stratosphere.

Companies today see the Interweb the way they saw a crowded street 30 years ago - just begging for billboards and neon signs.

And customers know it.  We’re heading out of the fairytale phase, people.  It’s not enough just to *have* a presence any more.  We’re about to see the real corporate social leaders emerge.

Posted in Control, Creativity, Culture, Customer, Incentives, Patterns, Social Networking, Software. Tagged with , , , , , , , , , , , , , .